Nike has absorbed RTFKT's NFT studio | |
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| Nike has acquired NFT studio RTFKT, specializing in the creation of collectibles for the metaverse. "This purchase is another step that accelerates Nike's digital transformation and allows us to serve athletes and authors at the intersection of sports, creativity, games and culture," said CEO John Donahue. According to him, Nike's goal is to develop an "innovative and creative community", as well as expand the company's digital presence and capabilities. The terms of the transaction were not disclosed. In early May, RTFKT raised $8 million in a seed round. It was headed by the venture capital firm Andreessen Horowitz. Funding was also provided by Galaxy Digital, Ledger, Dapper Labs CEO Roham Garegozlow and others. The studio gained particular popularity after creating a digital collection of sports sneakers. RTFKT co-founder Chris Lee noted that Nike "has always been a source of inspiration" for the startup team. In early December, Adidas announced a collaboration with the NFT projects Bored Ape Yacht Club, GMoney and PunksComic within the metaverse. Earlier, the company announced cooperation with the bitcoin exchange Coinbase and acquired a plot of land from The Sandbox project. | |
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